Jigsaw Brand Consultancy is a professional, results-driven business consultancy with over 25 years of experience in branding building services across FMCG, consumer electronics, and non-food retailing. Founded by Joel Lucy, Jigsaw Brand Consultancy acts as your brand’s local sales office, helping you expand globally without the cost and complexity of setting up locally.
From go-to-market planning to retailer and distributor management, Jigsaw Brand Consultancy offers essential branding services that fill in the missing pieces, making your business complete with our expert business consultancy.
At Jigsaw Brand Consultancy, we specialise in providing branding services that help international brands launch into new markets with clarity and confidence. From identifying distributors and retailer's to negotiating commercial terms, our business consultancy ensures your products land in the right hands, the right way.
If you’re already trading in the market, our business consultancy, Jigsaw Brand Consultancy, will help you grow. We optimize your channel mix, build new retail relationships, and create branding services that enhance visibility, volume, and value.
From concept to shelf, Jigsaw Brand Consultancy provides essential branding services that support early-stage brands throughout their full go-to-market journey. Our proven experience in sales, marketing, NPD, and sourcing enables your business consultancy to launch smarter and faster.
With over 25 years in sales, marketing, and brand strategy, I founded Jigsaw Brand Consultancy to provide expert branding services. Our mission is to help brands grow globally and build stronger retail partnerships across FMCG and SME markets, while also offering comprehensive business consultancy.
As a strategic leader with exceptional organisational skills, I am dedicated to driving sustainable growth, innovation, and excellence through integrity, collaboration, and insight, particularly in the realms of branding services and business consultancy, including my work with Jigsaw Brand Consultancy.
As an experienced commercial strategist with over 15 years in business consultancy, I have helped clients leverage branding services to expand their distribution networks and achieve significant growth through Jigsaw Brand Consultancy.
Over 15 years of senior-level experience in leadership and account management, successfully driving brand growth, business expansion and market development across the UK and European FMCG sectors